Client Spotlight:
Modernizing Sewer Access
In July 2023, Poo Pit engaged SuiteIntro to launch an education-led market development support program – putting the Poo Pit suite of solutions in front of the civil engineers and regulators who shape approvals and specs.
The Challenge
Legacy practices (heavy concrete manholes, confined-space entry) were entrenched.
Awareness of modern alternative – and how to approve them – lagged among consulting firms and agencies.
Traditional precast concrete manholes are heavy, slow, and require confined-space entry.
Pre-cast Concrete
The Solution
Poo Pit replaces pre-cast concrete with lightweight, configurable maintenance shafts – quick to install, surface accessible, and approval-friendly.
The Belief
Educating wastewater engineers and regulators drives product approval and adoption.
Poo Pit President Daryl Rocheleau made education the centerpiece of growth – prioritizing PDH lunch & learn briefings to accelerate understanding, confidence, and specification.
Strategy
Education-First + Hands-On
Briefings that teach: PDH lunch & learns mapped to real rehab/design needs and approval pathways.
Mobile showrooms: Poo Pit invested in travel trailers outfitted as product demo units – bringing the full solution to engineers and regulators.
Right-room targeting: Firm lists, agency stakeholders, and cadence planning by metro.
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Execution
How We Work Together
Team of Teams: A virtual SuiteIntro assistant seamlessly coordinates lunch & learns for Poo Pit market development team.
Two-part Experience: Every in-person lunch & learn ends with a walking tour – attendees move from the conference room to the mobile showroom to see the Poo Pit product line up close.
Frictionless Ops: Targeting, invites, confirmations, PDH certificates, attendance reporting, and ready-to-use follow-ups.
RESULTS TO DATE:
Cities all across America are making the switch.
High Value briefings with hundreds of key design consultants and state/city regulators.
16+ state approvals (and expanding).
Thousands in service with growing coverage.
Fast
Behavior Change
Faster acceptance pathways an clearer spec language for maintenance shafts that eliminate confined-space entry.
“Education is the difference between curiosity and approval. SuiteIntro helps us reach rooms that matter.”
Daryl Rocheleau
President
Bring a design team together.
Request a Poo Pit lunch & learn briefing or schedule a mobile showroom visit for your office or agency.